The supply chain sector is evolving at lightning speed. AI-powered demand forecasting, automated warehouses, and data-driven logistics are no longer visions of the future — they’re shaping the way companies operate today.

But while the technology keeps accelerating, one crucial part is lagging behind: the people who are supposed to work with it.

Tech is moving fast, but people are falling behind

Smart tools and processes are great, but without the right people, execution stalls. Research shows that 76% of supply chain and logistics companies struggle to find qualified talent.

The demand for professionals with digital and analytical skills is rising fast — think of data analysts optimizing processes, engineers integrating systems, or planners navigating advanced platforms.

The issue? Those profiles are hard to find. And traditional hiring often misses the mark when it comes to what this new generation of professionals actually brings to the table.

The war for talent isn't new, but is has changed

Yes, the market is tight. But the real challenge lies in the mismatch between job requirements and the skills that are actually needed. Too many companies still ask for “years of experience in a similar role,” while reality demands something else: adaptability, curiosity, and digital fluency.

If you're holding onto outdated job criteria, you're fishing in a shrinking pool.

So what can you do?

Good news — it’s far from hopeless. Forward-thinking companies are already doing things differently. Here’s what we see working in practice:

• Invest in upskilling
  Equip your current teams with the training they need to work with AI and automation. You retain valuable knowledge and build for the future.
  
  
• Turn hiring into a skills-first strategy
  Stop searching only for experience — start looking for people who can learn, adapt, and grow into tomorrow’s roles.
  
  
• Make development part of your offer
  Top talent chooses growth. Offer structure, perspective, and room to level up.

• Collaborate with education and recruitment partners
  To

Supply chains ate getting smarter. now your team needs to catch up

The tech is here. The infrastructure is ready. But without the right people, progress stalls.

At InSync, we help supply chain companies attract and select professionals who match today’s pace — and tomorrow’s challenges. People who can keep up with change, and sometimes even lead it.

So how is your organization preparing for what’s next?

Let’s talk.